Wonderland were delighted to create a strategic Amazon Influencer Program event taking place in Berlin. 250 multi cultural influencers and creators from all over Europe were invited for 2 days to learn about the Amazon influencer program. The event featured a range of Amazon services including Amazon Home, Amazon Fashion, Amazon Fresh, Prime Gaming, Amazon Ring plus sponsors such as L'oreal, Crocs, Hugo Boss and many more.
The team worked closely with Amazon to devise a program that allowed each locale to have a different journey throughout the space, with classroom settings and vignettes inspired by Amazon Home, customisation stations and content studios. This allowed the influencers to easily navigate the space while educating themselves on the Amazon influencer program and exploring Amazon products. The program encouraged attendees to connect, co-create, and have fun, building a strong community of influencers.
The first day of the event was followed by a celebration that showcased up and coming Amazon music talent.
Wonderland were also responsible for all travel and logistics, making the process seamless for attendees. The event was a great opportunity for existing and new creators to learn about the Amazon influencer program, connect with each other, and have fun exploring Amazon products. #setting the stage for future collaborations between the influencers and Amazon.
It was a pleasure for the Wonderland team to take care of all the travel, hotel and door to door transfers for all our European guests making sure their stay was a memorable experience from the beginning to the very end.