Presented by Amazon, Oral B looked to bring the buzz to the high street with its first pop up shop.
As the world re-opened brands take tentative steps to re-engage with consumes away from the screens through the ever-popular format of pop up. Hitting the Christmas season in Rome and Milan we converted a shipping container to create a physical environment for customers to experience and learn about the latest Oral B iO series. The container was tastefully converted into a modern/minimalist pop up shop, elevating the design by adding a sequence of striking light arches to the setting which attracted large numbers of guests.
Armed with the mission our Brand Ambassadors engaged with customers and shared the believe that oral health contributes to great overall health.