Objectives & Strategy
Showcase fast-fashion retailer New Look's AW15 Womenswear collection for key media and bloggers.
Create individual environments and stories for the main line, accessories, foot wear, lingerie and 915 while highlighting trends, patterns and fabrics.
The over-arching design aesthetic was focused on a soft-industrial copper-tinted environment. Key features included custom raw steel and copper display installations, copper jewellery displays, statement bag wall, custom furniture upholstered in NL printed fabrics, filament light bulb installations, a copper chain t-shirt wall and an array of neon installations.
Many guests embraced and took advantage of the New Look Diner, allowing for extended conversation with key attendees and maximizing the amount of time they spent at the event.