Objectives & Strategy
To create a suitably masculine environment to showcase fast-fashion retailer New Look's AW15 Menswear collection. Drawing inspiration from the key trends, patterns and textures, we converted New Look's HQ into a sleek concrete and white tiled space complete with understated branding elements and visual story telling.
The event attracted a plethora of key movers and shakers within the menswear fashion industry with most of them staying right through into the late evening. The Wonderland team effectively altered the office space to accommodate both day time visitors showcasing the collection, while setting up an after-hours event with and exclusive feel culminating in DJs of the moment iLL BLU playing a rocking set.