Objectives & Strategy
To produce an engaging a brand event activation at Tough Mudder 2019 inspired by the Ariel vs. “Beat The Mud” TV advert.
Victorious Tough Mudder contestants were invited into the Ariel marquee within the arena to get extra muddy with Ariel Mud Tank and beat the mud with Ariel Pods.
Spark white marquee’s contained a series of washing machines, Brand influencers were on hand to work against the contestants mud and leave them sparkly clean with the help of Ariel
Contestants were able to share their experience with a Boomerang Photo Booth in the Ariel Mud Tank.