OBJECTIVES / STRATEGY
A space where guests can explore and discover, watching bespoke content and interact with activations that bring to life the essence of different shows and channels. Content is presented in interesting ways so guests are engaged and not passive. The space should flow from transition to transition making it easy for the guests to interact.
Guests arrive for networking and drinks into a Discovery underwater immersive space before heading up stairs for a plenary of reels, talks and a immersive timeline. Panels with an array of talent and creative springboard work with the venues existing features to create stylish, on brand and eye catching graphics. They then will move into the activation zone - bar, DJ, music, food, photo booth, branded activations for each channel. (Say yes to the dress, Animal Planet, Salvage Hunters, and Eurosport). Having celebrity hosts such as Gok Wan, Chris Rutherford.
For Wonderland this highlights the effective use of the space, set design of the stage and activations.