Objective & Strategy
To create an upfront event for press, media industry experts and VIPs from Discovery and Eurosport.
An event which further solidifies their place in the market as storytellers, innovators in content and above all to celebrate that One Discovery World, is the new home of leading international sporting event: The Olympic Games.
Inspired directly by their strap line of “Welcome to the New Arena” we created an immersive environment designed to evoke the feeling of being inside a sporting arena. Guests were surrounded by curated authentic Olympic footage and memorabilia transporting guests straight into the games.
All aspects of the event were designed to display content in an interesting and engaging way. Highlights included Olympians Jonathan Edwards and Jason Kenny hosting an interactive challenge and furthermore unique artefacts ranging from an Olympic torch to a London 2012 vest signed by the Refugee Olympic team were exhibited.