Objectives & Strategy
To devise an interactive activation for the launch of Häagen-Dazs' limited edition Strawberries & Cream ice cream in association with The Championships, Wimbledon.
It was all swings and selfies at this year's WTA pre-Wimbledon launch party at Kensington Roof Gardens.
Wonderland designed and produced a bespoke GIF photo booth, incorporating a swing alluding to Häagen-Dazs' playful twist on a Wimbledon Classic. The booth attracted some of the biggest names in women’s tennis, fashion and entertainment with many Instagramming their 'moment'.