Objectives & Strategy
Relaunch Harvey Nichols Menswear floor, reinforcing its fashion authority as a leading Menswear destination.
Enhance and amplify brand perception and messaging through relatable touch points and cultural verticals.
Wonderland created the #GreatMen experience taking guests on a sensorial journey, immersing them into the stunning new interiors and lifestyle offerings. The Menswear floor was meticulously programmed with a series of interactive vignettes showcasing the new features of the destination such as the Hypebeast pop-up, Wallpaper magazine designed bar and kitchen, and the AONO barbershop.
London’s fashion elite descended on the HN flagship store and partied the night away to a DJ set by Jamie XX, while Harvey Nichols documented the whole experience live via Snapchat.