OBJECTIVES / STRATEGY
For La Mer to be truly considered as the leader in luxury beauty they need to reconnect and reclaim their position within the new codes of luxury: Wellness, time + space.
Estée Lauder enlisted Wonderland Agency to activate a 3 day retreat on the British coast encompassing ocean activities for influencers, bloggers and press.
Reconnecting with nature and Celebrating UK coastlines throughout the UK
Experience on the Ocean retreat include seaweed foraging, yoga, meditation, cooking with local produce, costal beach clean, treatments using La Mer products.
Partner with influencers who have positive associations with the ocean.