Objectives & Strategy
To showcase British retailer Matalan’s AW17 collection of menswear, womenswear, kidswear, homeware & accessories. To ensure a consistent visual brand identity through multiple touch points for 200 press and media guests.
Wonderland took over two floors at blank canvas venue 41 Conduit Street and creatively leveraged off of Matalan's latest Paris-centered campaign. We designed and produced a chic Parisian style café serving French nibbles and refreshments throughout the day. Guests were invited to comment on the collections with a love padlock and attach to the wall inspired by Pont de L’Archevêché!