Objectives & Strategy
To devise an engaging & captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage & culture.
Hijack a studio space in a high footfall area that’s populated by the target demographic and bring to life a highly visual and interactive guerilla style experiential stunt.
A curated large scale theatrical experience, that took guests on a playful and interactive journey featuring a series of immersive brand experiences and multi sensory touch points.
The unexpected activation, surprised and delighted guests ensuring maximum impact and opportunity to change their perception of the brand.
The event generated significant social media buzz and produced compelling video content and photography to be used post activation to continue repositioning the brand through social, digital and marketing campaigns.