Objectives & Strategy
To devise a concept to showcase New Look’s SS16 collection in an environment that immerses, informs and inspires guests. Ultimately surprise and delight guests through multiple touch points evoking emotions and further deepening their love and affinity for the brand.
We transformed a blank white space in Soho into a hot house complete with giant digital ‘look book’ installation. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the SS16 collection while featuring a series of wow and social media worthy moments.