OBJECTIVE / STRATEGY
The purpose of the PUMA X ASOS Showcase is to Update the wider ASOS teams on the PUMA X ASOS AW19 key initiatives and product that shall be retailed on site. To provide insight on the product designs and concepts. Engage and excite the ASOS staff community on PUMA ahead of the new season- fun and energy. To produce a culturally relevant moment which drives brand heat/ relevancy for
Wonderland worked with Puma to create an event that exhibited the new range in an exciting and immersive way. The Wonderland team effectively altered the space to accommodate both product walk through as well as a red lit corridor that led to the VR experience. The Puma x ASOS panel featured ASOS insiders as well as the hosts of the Receipts Podcast. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the AW19 collection.