OBJECTIVES / STRATEGY
Sky wanted an event to build on the positive experience of the past three years and continue to focus on the future and to bring inspiration to the top leaders; but with the added aim of refreshing the event and extending its reach.
To create FutureNow Unplugged, a festival to explore, discover and reflect in, through a cohesive flow, a considered infrastructure and an inspiring environment. Five exciting main spaces including the Teepee, the Orangery the Dome, the Glasshouse and the Barn which all are unified by beautiful rustic interiors. The variety of stages and sets hold inspiring talks and allow a large number of guests to experience Sky’s Future Now.