Objectives & Strategy
To kick off the Fall/Winter 2017 new season, Wonderland created a fashion pop up installation “Open House” for TOPSHOP TOPMAN Singapore. Wonderland curated 4 trend rooms for members of the public to experience the new upcoming collection.
Housed in the now-defunct police headquarters along 99 Beach Road, Singapore, Hosts TOPSHOP TOPMAN latest pop up event “OPEN HOUSE”. Wonderland curated four trends rooms creating a multi-sensory journey for the up-coming AW17 trend collections.
Activations include an immersive journey to cosmic glam-rock sound scape, a GIF booth wrapped in renaissance styled fabric and an Instagram checkmate wall where guests were invited to touchpoints of the latest fabric trends.
Wonderland worked with a local graffiti artist to generate a live work piece where guests were invited to collaborate and tag the skate styled room. Fashion, art and music all housed under one room for this social media playground event. Check out hashtag #TOPSHOPTOPMANOH