Objectives and Strategy
To devise a concept to showcase Lacoste's SS16 collection in an environment that immerses, informs and inspires guests. Ultimately surprise and delight guests through multiple touch points evoking emotions and further deepening their love and affinity for the brand.
Engineer a one day experience that houses multiple activations: a creative conference, a series of product presentations - one for each category and a cocktail reception.
We transformed a former bath house in East Village into a contemporary country club with the activation taking place over 4 floors. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the SS16 collection while featuring a series of wow and social media worthy moments. Game, set, match!