Objectives & Strategy
Devise a compelling experience to celebrate the 300th Anniversary of Martell in the US. Curate a series of inspiring, aspirational and socially infectious activations to garner earned media, social and digital content and conversation.
Wonderland took over 300 urban influencers on a journey of discovery featuring a series of best-in-class cultural experiences. Each experience was curated with a specific social media call to action resulting in over 3,563,563 impressions and 4,448 engagements.
Some of the key features included:
Exclusive media tasting; @tweet to enter secret room; #Instaswag live art; Giant 3D hashtag installation; Blending Workshop; Social Media Hub