Wonderland were tasked with creating a Christmas event designed around JD King of the Streets advert. An exciting event with a huge mixture of immersive and experiential activations and stage performances to engage with guests in a unique way and create exciting content capture moments for JD. Social teams.
Focusing on key moments form the JD Christmas Campaign and building an authentic βBlockβ set to create the feeling of a London street scene. Wonderland transformed the venue into authentic unique experiences within the event experience bringing the JD street to life with a host of collaborations to include:- catering from Wing stop Chicken, Klarna x Cross town doughnuts and milkshakes and main stage performances from Jama, Dapaah and Trim captivated the audience, alongside Immersive interactive stations from Sliders cuts Barbers and King of customs, customising trainer station proved to be hugely successful in engaging the guests.