Wonderland were tasked with generating excitement and conversation amongst media, influencers, consumers and industry stakeholders for Sky’s upcoming 2020 content. Cementing Sky’s reputation as a major player as a content producer, both in the UK and internationally.
Using the iconic Tate Modern as our backdrop, Wonderland delivered a cinematic night of amazing original content, drama and comedy on the big screen. Packed with engaging keynotes, talent panels and behind the scenes interviews, we helped demonstrate Sky's diverse brand portfolio in an exciting way. Guests arrived in the Turbine hall, dramatically lit in SKY’s instantly recognisable palette of colours, coupled with large scale projections of SKY’s 2020 new releases. Guests transitioned into ‘The Tanks’ where a bespoke luxury cinema and stage had been produced, launching a compelling programme of content, laying out SKY’s exciting programme for 2020. A performance from Dynamo wowed the crowd before a big unveil of neighbouring ‘Tanks 2’ revealed our afterparty. Complete with movie-standard set design, featuring Immersive interactions inspired by SKY’s shows. A night of music featuring Ellie Goulding and Maya Jama, complimented by culinary experiences capped off a successful evening, delivering an event which generated substantial social buzz and editorial coverage on the night.