TikTok Festive Week - Virtual Event
Wonderland were tasked to create a fun immersive employee online digital experience, inspiring creativity and joy for TikTokβs 2500 employees. Ensuring an authentic multicultural event experience reflective of TikTokβs brand DNA. With the main aim to encouraging engagement, share- ability and Talk-ability amongst all their teams, paying special attention to the diverse and relevant country specific interactions during the festive period.
A complete customised virtual event solution designed specifically for fun festive engagement reflective of TikTokβs brand DNA. The Platform catered for guest registration, main stage, live activities and virtual rooms for team engagement.
Event formats were simple, short and super fun, allowing guests to participate in as many activities they want as long as they pre-register. We created a video on demand feature with daily highlights reels for those who missed out on the live streams and to take part in their own time.
Daily reminders emails, recipes and activity cards were sent to each participant from the platform. Backend statistics and reporting functions enabled us to share daily engagement results.