A new album after 40 years! An iconic band deserve an iconic launch: Wonderland were tasked with generating excitement and buzz for the launch of ABBA's new album.
For Universal Music Group, we used projection and 3D mapping to project on 12 famous London landmarks π¬π§
Projecting in full colour and full HD, landmarks were transformed at the flick of a switch into a canvas for ABBA Voyage. The excitement generated organic media coverage and social coverage across all platforms.