Objectives & Strategy
Create an experience that rewards and incentivizes 300 creatives while celebrating the agencies heritage, culture and future. Partner with noted theatre company Bearded Kitten to curate an immersive and experiential experience consisting of creative workshops, group challenges and events.
Created the W+KULT concept and took over an island to house the 2 day event. After arriving at the secret location, guests were met by a team of Guru's who formed different KULTS and lead them through creative challenges such as Make Your Own Mantra, KULT Initiation Eating Challenge, Build Your Effegy with the winning team being rewarded with a party thrown in their honor. During the evening's event guests bonded and inspired one another by swapping stories of their own personal experience and sharing creative content.