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OBJECTIVES / STRATEGY
Twitter engaged Wonderland Agency to deliver an innovative and content rich experience across their multiple spaces at Cannes 2019. The focus being on the two main event spaces: #TwitterTerrace and #TwitterBeach including chillout spaces, meeting areas, presentations and #CannesAfterDark after party.
SOLUTION
The Terrace was an existing apartment transformed into an elevated meeting and chill out space suitable for Twitter’s top level executives and clients. The space was designed for more intimate + targeted experiences. The Beach was open to the wider Cannes attendees and was the central hub of activity. Multiple programming of events across various spaces, throughout 4 days (hospitality, C-Level meetings & presentations, panels, happy hours, VIP meetings, party for 500+). The installation came to life with a reactive light circular installation that changed colours in time with the performances, which included Ciara and Steve Aoki.
OBJECTIVES / STRATEGY
The last event before the UK entered lockdown, Wonderland were tasked with creating an immersive experience where fans could step into the music video of her latest track “How to be lonely”.
Going beyond just a re-creation of scenes from the video, Wonderland created a journey of interpretation through theatrical techniques; including sound, light and tactile materials taking guests on an emotional tour to evoke the feelings of the song which explore the abstract stages of a breakup.
Guests virtually stepped through a series of zones, symbolic of Rita’s emotional journey from loneliness, longing and unbalance to reawakening, strength and empowerment. To contextualise each area, song lyrics were scribed across the different environments, changing in tone and energy throughout.
Although the original event couldn't be attended by fans and media due to safety restrictions, it has now been brought to life digitally at https://www.how-to-be-lonely-digital.co.uk// where fans can leave a personal messages to Rita and also experience the chance to win a live Zoom chat with Rita herself.
SOLUTION
On arrival, guests were given a small veiled mask to wear for the first half of the experience before moving into a pitch black room with 3 flickering spot light. Journeying through each space one at a time they felt separation, isolation and complete aloneness. With only the bass stems of the track playing, the eerie, dreamlike environment of solitude was enhanced. Guests found themselves in complete contrast within a stark white room with cracked walls, florescent light and bulging oversized eggs bursting from the surrounds.
The ‘Memories Corridor’, provided a symbolic move from darkness to ‘light at the end of the tunnel’ towards a positive space within an almost residential environment. A perfect yet dark framed ‘freeze frame’ from the video was multiplied down the corridor with the picture deteriorating as they reached the ‘light’.
After a prop handover from the veiled mask to florescent visors, guests emerged through a series of steam vents as if entering a spaceship, to explore the vibrantly lit and lasered ‘UFO’ - a UGC dream come true!
To enhance this eccentric scene, the track was remastered backwords with stems of synthesisers and Rita’s vocals. For the first time guests could mix the track themselves with individual mixers, playing around with each of the stems and hearing it in full through various mixes. ‘Beats by Dr Dre’ provided the opportunity of a real authentic studio feel with their studio headphones on each mixing desk.
To culminate the experience guests entered the final screening room to enjoy the full track and video for the first time and invited to write some words of love, positivity and strength to themselves or to Rita, building a collective ‘post it wall’ artwork.
OBJECTIVES / STRATEGY
To create an engaging and interactive experience for 2500+ of the global ASOS workforce that captures the essence of the brand. A platform for ASOS to educate and inspire their workforce about the company's future and fast-paced global growth and the responsibility the company has for making a positive impact in the world.
SOLUTION
Building on the foundations of ASOS’ brand DNA, Wonderland Agency worked with ASOS to use their fearless bravery as a creative springboard to completely reinvent and flip the notion of a traditional conference. Collaborating with the creative team at ASOS, we together curated a content led event interjected with people-powered interactive and rewarding experiences. Creating an event of empowerment, guests were put at the heart of the experience and allowing them to create their own agenda resulting in an immersive, rewarding and unforgettable experience.
OBJECTIVES / STRATEGY
Ariana Grande’s latest perfume has been released in the UK and to celebrate, Wonderland Agency worked with The Digital Fairy to design and produce the CLOUD pop up immersive experience in London.
SOLUTION
The experience ran across two days at 9-11 Short's Gardens in Covent Garden. Ariana Grande posted coverage of the event to her 144 million followers, generate a hype of crowds hours before the event opened. Over the course of two days, fans experienced exclusive Ariana Grande 3D print nail art, take selfies on a dreamy cloud bed and generally get involved in Ari's world.
Arianators got the chance to sample the perfume as well as take selfies in the immersive space - all set to the soundtrack of Ariana’s new album. Fans said selfies from the experience, and the first 1000 people to be admitted over the weekend will get an exclusive goody bag too. In addition, organise a VIP evening for influencers, press and media on the opening night.
OBJECTIVES / STRATEGY
Sky wanted to create a distinctive, differentiating and authentic Senior Leadership team event to build on the positive experience of the past three years and continue to focus on the future bring inspiration to their top leaders whilst underpinning their core key values; but with the added aim of refreshing the event and extending its reach.
SOLUTION
To create Future Now Unplugged
A three-day, future facing festival of inspiration for 300 of Sky’s top leaders to explore, discover and reflect.
Wonderland designed and built a campus of creativity; commencing with a fully customised Future Now online hub/ app, utilised by guests pre -event to build anticipation and schedule sessions; throughout the event as an easy and accessible way for employees to interact with live presentations offering inclusive Q&A‘s and discussions and post event as a learning tool for guests not in attendance,
Through a cohesive flow, a considered infrastructure and an inspiring environment held at the stunning Pitzhanger Manor. Wonderland created five exciting consciously designed pop up main spaces including the Tepee, the Orangery the Dome, the Glasshouse and the Barn which were unified by beautiful rustic interiors, whilst underpinned by Sky’s key sustainability values and all aspects of their green policy including no single use plastics and zero waste, implemented throughout all aspects of the experience.
The variety of stages and sets held inspiring talks and experience for maximum guest engagement with an impressive line -up of guest speakers and interactions including the key highlights of a fire side conversation with Hilary Clinton and networking happy attended by 600 guests.
OBJECTIVES / STRATEGY
Five years after we helped Eurostar celebrate their 20th, Wonderland were asked to create an unforgettable evening of surprises to celebrate 25 Years of Eurostar. To showcase Eurostars destinations, bringing to life the what visitors will find at each city. To celebrate and unite the 1600 staff who are central to Eurostar’s success, releasing fresh excitement for the next step of the journey that awaits.
SOLUTION
Wonderland created an unforgettable evening of surprise and delight bringing together 1600 members of staff to celebrate 25 Years of Eurostar. For two nights, the Camden Round House was transformed into a mini Europe, we designed and produced an environment that showcased the incredible Eurostar destinations, bringing to life the moments, culture and experiences that lie awaiting at each of these cities. For example, as guests stepped into our Parisian street scene, straight in the heart of the Montmartre, they took a seat on the traditional French bistro furniture took in the sights and sounds of the street and were entertained by Caricature artists. This was all brought together by defining moments as an exciting programme of entertainment unfolded on the central main stage.
OBJECTIVES / STRATEGY
Wonderland were briefed with displaying and elevating a luxurious collaboration between Puma & Balmain. The scope of work ran across a premium in store installation and an eye catching shop window display facing onto the busy Oxford Street, London.
SOLUTION
Hosted in Key retailer Selfridges, Wonderland brought the collection to life with a theme that we named ‘Duality of the Fight’. Here, textured shards collided to create product display, juxtaposing different materials as we visually explored themes of Fight Vs Embrace, Chaos Vs Order and Beauty = Tension. Raw edges and textures created a dynamic feel and gold reflective surfaces provided a ‘selfie moment’ with product in view. Designed & produced by Wonderland.
Channel 5
OBJECTIVES / STRATEGY
Channel 5 needed to create an atmospheric environment to unveil their exciting programme for 2020. Wonderland were tasked with creating a Winter Wonderland, designing and producing the perfect platform for their big moment.
SOLUTION
With an exciting programme for 2020, Wonderland provided Channel 5 the perfect stage to celebrate what’s to come. We took Channel 5 to the St Pancras Renaissance Hotel, where we transformed the space into a Winter Wonderland. The space was reinvented as a snow dusted forest, a reference and tribute to Chris Packham’s, Plant a Tree to Save the World Programme. The evening included a drinks reception and a keynote speech as Channel 5 laid out their bold new vision for the coming year.
OBJECTIVE / STRATEGY
The purpose of the PUMA X ASOS Showcase is to Update the wider ASOS teams on the PUMA X ASOS AW19 key initiatives and product that shall be retailed on site. To provide insight on the product designs and concepts. Engage and excite the ASOS staff community on PUMA ahead of the new season- fun and energy. To produce a culturally relevant moment which drives awareness.
SOLUTION
Wonderland worked with Puma to create an event that exhibited the new range in an exciting and immersive way. The Wonderland team effectively altered the space to accommodate both product walk through as well as a red lit corridor that led to the VR experience. The Puma x ASOS panel featured ASOS insiders as well as the hosts of the Receipts Podcast. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the AW19 collection.
OBJECTIVES / STRATEGY
For La Mer to be truly considered as the leader in luxury beauty they need to reconnect and reclaim their position within the new codes of luxury: Wellness, time + space.
Estée Lauder enlisted Wonderland Agency to activate a 3 day retreat on the British coast encompassing ocean activities for influencers, bloggers and press.
SOLUTION
Reconnecting with nature and Celebrating UK coastlines throughout the UK
Experience on the Oceans retreat include seaweed foraging, yoga, meditation, cooking with local produce, costal beach clean, treatments using La Mer products.
Partner with influencers who have positive associations with the ocean.
OBJECTIVES / STRATEGY
Create and implement dōTERRA’s Discover 2019 Europe Convention, from creative concept through to completion, Allowing attendees to fully discover dōTERRA on a journey of inspiration for the brands biggest event in Europe.
SOLUTION
Going above + beyond to immerse the 7000 attendees into the brand and putting the product into context of a healthy, happy and fulfilled lifestyle with integrated experiences to deepen guest knowledge + understanding. Inspired by nature, Wonderland built a production set design infused with wood and touches of botanical greenery. Building an emotional connection in the hearts + minds of attendees for a trusted relationship that will last a lifetime. The arena was dedicated into core product and satellite zones displayed against their natural ingredients to create a sensory environment, introductory treatments in the pop up aroma touch spaces and merchandise shop. Interactive installations also included an empower station creating tips for the brands wider community, kids product area and exhibition dedicated to the Healing Hands Foundation.
OBJECTIVES / STRATEGY
Twitter engaged Wonderland Agency to deliver an innovative and content rich experience across their multiple spaces at Cannes Lions 2018. The focus being on the two main event spaces: #TwitterTerrace and #TwitterBeach including chillout spaces, meeting areas, presentations and #CannesAfterDark after party.
SOLUTION
The Terrace was an existing apartment transformed into an elevated meeting and chill out space suitable for Twitter’s top level executives and clients. The space was designed for more intimate + targeted experiences.The Beach was open to the wider Cannes Lions attendees and was the central hub of activity. A curated schedule of events included a #HereWeAre brunch hosted by Kerry Washington, a series of creative tech panel discussions, a daily happy hour and of course the World Cup games. The space itself was designed to be sympathetic to the beautiful Cannes skyline with a sculptural screen installation that still allowed guests to see out to the sea. The Beach also played host to the Twitter party. The installation came to life with a reactive light installation that pulsed + changed colours in time with the performances, which included The Knocks + Zara Larsson.
OBJECTIVES / STRATEGY
Following the successful debut collection last year, Wonderland Agency teamed up with denim brand Guess Jeans USA on their collaboration with Places + Faces in the heart of Shoreditch, London.
SOLUTION
Launching the exclusive capsule collection only available in London. Wonderland executed the creative production and set build bringing the one-day event to life by seemingly capturing the essence of streetwear. Highlighting the brands' strengths in digital amplification with content walls, a branded basketball court for the immersive shopping experience.
OBJECTIVES / STRATEGY
Wonderland devised a contemporary & chic press event for Debenhams SS18 collections. Providing a fresh and modern backdrop for all their designer brands in womenswear, occasion wear, lingerie, swimwear, accessories, beauty, menswear, kids and homeware all under one roof.
SOLUTION
Wonderland delivered an energetic journey that transformed the blank canvas space of Victoria House Basements, using stylized street references using scaffolding and wood for an elevated street look and feel. Highlights include: Stylized scaffolding set design for an elevated product display look and feel with Fresh flower display bespoke to each designer. Interactive and digital conveyor belt displaying the cutest Korean beauty product. Celebrity guests include Henry Holland, Julien Macdonald & Savannah Miller.
OBJECTIVES / STRATEGY
Design and produce an awards ceremony to celebrate the winners of the 2017 Observer Food Monthly Awards. Program an experience, sponsored by Marks & Spencer, that champions the work and success of the winning producers, restaurants, and retailers in the UK.
SOLUTION
Wonderland created a slick and stylish environment within the Freemason’s Hall to house the awards. The event was hosted by Observer columnist Jay Rayner and television personality and food writer Nigella Lawson and was attended by the most respected members of the food and drink community, with Joyce Molyneux, Jamie Oliver and Rick Stein in attendance. The format featured cocktails, incredible food and the highly coveted awards, decided by readers and a judging panel. The ceremony was hugely successful, enjoyed by press and award winners alike, and combined prestigious celebration.
'Photographs: Carys Lavin and Alicia Canter for The Observer'.
OBJECTIVES / STRATEGY
To produce an engaging a brand event activation at Tough Mudder 2019 inspired by the Ariel vs. “Beat The Mud” TV advert.
SOLUTION
Victorious Tough Mudder contestants were invited into the Ariel marquee within the arena to get extra muddy with Ariel Mud Tank and beat the mud with Ariel Pods.
Spark white marquee’s contained a series of washing machines, Brand influencers were on hand to work against the contestants mud and leave them sparkly clean with the help of Ariel
Contestants were able to share their experience with a Boomerang Photo Booth in the Ariel Mud Tank.
OBJECTIVES / STRATEGY
To launch the new wireless headphone range Monitor Bluetooth® from leading global amplification manufacturer, Marshall in both New York and London. Set within two iconic recording studios: Angel and Engine, Wonderland created an authentic 'Rock n Roll' experience for press and media guests showcasing the products impressive capabilities.
SOLUTION
Put Monitor Bluetooth® on the map! Wonderland created an immersive, informative and at times surprising environment to showcase Marshall's hottest new product. Guests were encouraged to #GETUNPLUGGED through various social media touch points throughout resulting in high engagement with the brand.
OBJECTIVES / STRATEGY
To kick off the Fall/Winter 2017 new season, Wonderland created a fashion pop up installation “Open House” for TOPSHOP TOPMAN Singapore. Wonderland curated 4 trend rooms for members of the public to experience the new upcoming collection.
SOLUTION
Housed in the now-defunct police headquarters along 99 Beach Road, Singapore, Hosts TOPSHOP TOPMAN latest pop up event “OPEN HOUSE”. Wonderland curated four trends rooms creating a multi-sensory journey for the up-coming AW17 trend collections.
Activations include an immersive journey to cosmic glam-rock sound scape, a GIF booth wrapped in renaissance styled fabric and an Instagram checkmate wall where guests were invited to touchpoints of the latest fabric trends.
Wonderland worked with a local graffiti artist to generate a live work piece where guests were invited to collaborate and tag the skate styled room. Fashion, art and music all housed under one room for this social media playground event. Check out hashtag #TOPSHOPTOPMANOH
OBJECTIVES / STRATEGY
The leading global marketplace for luxury fashion: Vestiarie Collective has teamed up with international supermodel and philanthropist Toni Garrn. The duo have teamed up with Wonderland to launch a series of pop up events across Europe to celebrate the collaboration of the Garrn’s charity with the luxury band. Toni Garrn has enlisted her network of high profile friends to donate their wardrobes in aid of her charity foundation.
SOLUTION
Wonderland teamed up with Vestiaire Collective and the Toni Garrn Foundation to bring life a series of pop-up events across Berlin and London through out November. Each event hosted over 500 exclusive pieces donated by Toni and her supermodel friends including Gisele Bundchen and Kate Moss. Activations included stunning hero garment displays, a GIF photo booth with artwork designed by Bella Fraud and a DJ set.
OBJECTIVES / STRATEGY
Wonderland were asked by First Group to introduce Avanti West Coast in a bold and brave way that articulates their vision for the franchise and establishes momentum before launch. To tell the brand story, control the narrative and generate buzz whilst communicating the progressive thinking into every part of the visitor journey. Wonderland wanted to create an event with substance and clear purpose.
SOLUTION
Set in 15 acres of beautifully restored Victorian Factories Wonderland took Avanti to the Custard Factory, a creative hub in Birmingham, for the Brand launch of Avanti West Coast. Wonderland designed and produced a programme and environment that introduced Avanti West Coast in a bold and brave way, articulating their vision in front of beautifully designed LED screens and Styling the space to reflect a train station. This included a big reveal of the Avanti West Coast train livery by Canvas wrapping the wall leading to the main plenary and asking guests to step through ‘the door’ of the train. Features such as a mosaic told the story of community spirit, displaying the many faces of Avanti West Coast and the many regions it serves. Guest’s images were printed as stickers and added to the wall to create the mosaic. As the image behind the mosaic was unveiled, onlookers at the event were able to share and join the creation process.
OBJECTIVES / STRATEGY
To drive brand awareness and reinforce Twitter’s position within the industry at MWC 2018. To create multiple breakout environments for sales meetings, ensuring the spaces are experimental business incubators whilst remaining immersed in key cultural movements of 2018.
To deliver an after party with key brand presence that incorporates digital, creative and social touch points.
SOLUTION
Wonderland Agency delivered a two-day event over the course of MWC 2018. Each meeting room was meticulously curated to provide stimuli for the brand's stakeholders. The party included a series of activations to creatively engage guests, including a confetti dome photo booth with live GIF feed. Visuals included balloon light installation over the main space, with a glitter DJ booth and branded vinyl’s that promoted key brand awareness throughout the evening.
OBJECTIVES / STRATEGY
To bring the professional beauty industry together in the city of Lisbon, Portugal to showcase new products and celebrate the Coty Media Day. To construct a day-long event for Coty and spaces for their brands GHD, Wella, O.P.I and Seb Man, to present new products in a way that reflects the brands' identities.
SOLUTION
Wonderland worked with Coty to advocate their passion for all things beauty - focusing on their brands O.P.I, GHD, Wella and Seb Man and setting up sections for each brand to showcase new products in ways that reflected the brand ethos. With a backstage set photo opportunity for Wella, complete with directors chairs, A multi coloured balloon installation with matching velvet stools for O.P.I that used the palette from the latest polish collection and neon lights complimented by floating foil balloons for ghd, the decor embodied each brand and increased brand awareness. Guests thoroughly enjoyed the event and celebrated with a round table dinner in the evening.
OBJECTIVES / STRATEGY
Design and produce an awards ceremony to honor the blogging community.
Program an experience that celebrates the work and success of the nominated bloggers while providing an opportunity for building brand awareness.
SOLUTION
Wonderland created a chic and sophisticated fashion focused environment to house the awards within.
The event was hosted by Louise Roe and Alexa Chung and attended by the who’s who of the blogging community.
The format featured cocktails, awards and an after party with a series of social media moments strategically woven in.
As a result, the event generated over 16,000,000 impressions and 240,000 likes on Instagram alone, ultimately reaching over 8,000,000 consumers.
OBJECTIVES / STRATEGY
The nature of lasers stirs the imagination...
To produce an exhibition by artist Matthew Schreiber for the high-profile launch of The Phillip and Patricia Frost Museum of Science in Miami, Florida. To deconstruct the experience of a traditional laser show.
SOLUTION
LASERsHOW: Light, Color and Geometry brings you on an immersive experience around the wonders of lasers and light itself. Inside the vast gallery, four stations offer a close exploration into the physics of light and lasers at a geometry-inspired center stage.
'Long-Awaited Miami Science Museum Comes to Life' The New York Times
Cited in 'Top things to do at the new Frost Science Museum' Miami.com
OBJECTIVES / STRATEGY
Nespresso partnered with National Geographic’s to exhibit award-winning photographer, Rena Effendi, as she travels across the globe to discover stories beyond coffee plantations across the world.
SOLUTION
Stakeholders and press are invited to the private opening at the start of the 1 week exhibition at Fitzrovia’s Rosenfeld Porcini gallery. The panel discussion with the photographer included large digital backdrops with contemporary sourced furniture. The event included a coffee tasting breakout area in association with Nespresso.
OBJECTIVES / STRATEGY
To create a suitably masculine environment to showcase fast-fashion retailer New Look's AW15 Menswear collection. Drawing inspiration from the key trends, patterns and textures, we converted New Look's HQ into a sleek concrete and white tiled space complete with understated branding elements and visual story telling.
SOLUTION
The event attracted a plethora of key movers and shakers within the menswear fashion industry with most of them staying right through into the late evening. The Wonderland team effectively altered the office space to accommodate both day time visitors showcasing the collection, while setting up an after-hours event with and exclusive feel culminating in DJs of the moment iLL BLU playing a rocking set.
OBJECTIVES / STRATEGY
Devise a compelling, creative and educational experience highlighting the key features of the world's first active denims - #TheFlexibles by Replay.
Demonstrate through acro-sport performances, each of the range's potentialities - hyperflex, hyperskin, hyperfree.
SOLUTION
Wonderland brought the 'spirit of Replay' to The Old Selfridge's Hotel! A multi sensorial experience that took guests on a journey of discovery, utilising powerful visual stimuli and insightful performance throughout.
Through thoughtful choreography, we created an innovative & impactful visual link between the performance and the HYPER range being showcased. The start of each performance activated the relevant product display with touches of brand red creating a provocative atmosphere.
Final press figures were 118 with key titles GQ, Esquire, GQ Style, Shortlist, Coach, Marie Claire, Elle, InStyle, Grazia, Glamour and Vogue.com. Plus national newspaper attendance included the Telegraph, The Metro, Daily Mail, Mail Online and ES Magazine.
OBJECTIVES / STRATEGY
To create an upfront event for press, media industry experts and VIPs from Discovery and Eurosport.
An event which further solidifies their place in the market as storytellers, innovators in content and above all to celebrate that One Discovery World, is the new home of leading international sporting event: The Olympic Games.
SOLUTION
Inspired directly by their strap line of “Welcome to the New Arena” we created an immersive environment designed to evoke the feeling of being inside a sporting arena. Guests were surrounded by curated authentic Olympic footage and memorabilia transporting guests straight into the games.
All aspects of the event were designed to display content in an interesting and engaging way. Highlights included Olympians Jonathan Edwards and Jason Kenny hosting an interactive challenge and furthermore unique artefacts ranging from an Olympic torch to a London 2012 vest signed by the Refugee Olympic team were exhibited.
OBJECTIVES / STRATEGY
A space where guests can explore and discover, watching bespoke content and interact with activations that bring to life the essence of different shows and channels. Content is presented in interesting ways so guests are engaged and not passive. The space should flow from transition to transition making it easy for the guests to interact.
SOLUTION
Guests arrive for networking and drinks into a Discovery underwater immersive space before heading up stairs for a plenary of reels, talks and a immersive timeline. Panels with an array of talent and creative springboard work with the venues existing features to create stylish, on brand and eye catching graphics. They then will move into the activation zone - bar, DJ, music, food, photo booth, branded activations for each channel. (Say yes to the dress, Animal Planet, Salvage Hunters, and Eurosport). Having celebrity hosts such as Gok Wan, Chris Rutherford.
For Wonderland this highlights the effective use of the space, set design of the stage and activations.
OBJECTIVES / STRATEGY
To devise an interactive activation for the launch of Häagen-Dazs' limited edition Strawberries & Cream ice cream in association with The Championships, Wimbledon.
SOLUTION
It was all swings and selfies at this year's WTA pre-Wimbledon launch party at Kensington Roof Gardens.
Wonderland designed and produced a bespoke GIF photo booth, incorporating a swing alluding to Häagen-Dazs' playful twist on a Wimbledon Classic. The booth attracted some of the biggest names in women’s tennis, fashion and entertainment with many Instagramming their 'moment'.
OBJECTIVES / STRATEGY
Primark fans, Autumn just got cosier! Thanks to vlogger Saffron Barker’s second collection arriving to store nationwide and this time it’s bigger and better than before. With an eye-watering 1.5 million plus YouTube following, Wonderland has been called to design and produce a traveling pop up installation for the vlogger and her ‘Fan-dom’.
SOLUTION
Taking inspiration from the fun and playful Saffron Barker x Primark collection, Wonderland Agency set the dreamy scene for the traveling pop-up and created the ideal spot for Saffron’s lucky subscribers to meet, greet and get the perfect Instagram picture with the YouTube sensation. Traveling to London, Manchester and Liverpool attendees looked as though they were floating through the sky, sitting amongst the cloud installation on a giant paper airplane. The hashtag #saffybxprimark was used over 1.6k times and Saffron’s Instagram post of her at the event received 81,000 likes.
OBJECTIVES / STRATEGY
To create a socially infectious climate within leading content and connections agency MediaCom, where better performance is associated with high satisfaction and personal fulfillment. Establish a bond and sense of pride to be part of the company’s success by being an active contributor.
SOLUTION
Inspired by the likes of SXSW & Cannes, Wonderland created an interactive festival for MediaCom's 700 strong workforce. We flipped the traditional internal conference on it's head and through the use of a multiple immersive activities, injected a sense of awakening into guests showing MediaCom in it's best light.
OBJECTIVES / STRATEGY
Showcase fast-fashion retailer New Look's AW15 Womenswear collection for key media and bloggers.
Create individual environments and stories for the main line, accessories, foot wear, lingerie and 915 while highlighting trends, patterns and fabrics.
SOLUTION
The over-arching design aesthetic was focused on a soft-industrial copper-tinted environment. Key features included custom raw steel and copper display installations, copper jewellery displays, statement bag wall, custom furniture upholstered in NL printed fabrics, filament light bulb installations, a copper chain t-shirt wall and an array of neon installations.
Many guests embraced and took advantage of the New Look Diner, allowing for extended conversation with key attendees and maximizing the amount of time they spent at the event.
OBJECTIVES / STRATEGY
To execute a window display for TOPMANS global flag ship store on Oxford Street, London. The window was in collaboration with VISION Street Wear, the premium street wear brand that champions creative culture in all forms. Born over 30 years ago in Southern California's underground skate scene, VISION Street Wear has re-launched in 2017 with a fresh drop in association with TOPMAN.
SOLUTION
The influential cult streetwear label VISION Street Wear made a triumphant return with bringing back the aesthetics of old school skate and streetwear culture. Wonderland provided visual content and set which emerged new video promotional footage for TOPMANs promotional campaign which will be championed throughout stores across the globe
OBJECTIVES / STRATEGY
To create a fun and memorable evening for the Annual Topshop/Top Man Brand Conference
Curate a seamless transition from reception to conference to party, engaging guests at every opportunity with technology, catering and entertainment.
SOLUTION
Wonderland engineered a guest journey of digital discovery, inspired by a post internet aesthetic and cues from the growing trend of glitch art. We seamlessly created a plethora of digitally innovative opportunities to bring the 1500 TOPSHOP/TOPMAN head office and retail staff together in a unique way of mindful and sensory learning through interactive and digital game play.
Guests were catapulted into an immersive arena where they became the players. Highlights included: Pre event intrigue, a custom built microsite, customised animations, video content, brand film and presentations, stylised street food stations where guests uncovered challenges within food wrappers and ice lolly sticks, secret balloon room, opportunities to hack the DJ and the ultimate finale of head line act Craig David.
1686 event hashtag Instagram posts. Trending on Snapchat.
OBJECTIVES / STRATEGY
Devise a compelling experience to celebrate the 300th Anniversary of Martell in the US. Curate a series of inspiring, aspirational and socially infectious activations to garner earned media, social and digital content and conversation.
SOLUTION
Wonderland took over 300 urban influencers on a journey of discovery featuring a series of best-in-class cultural experiences. Each experience was curated with a specific social media call to action resulting in over 3,563,563 impressions and 4,448 engagements.
Some of the key features included:
Exclusive media tasting; @tweet to enter secret room; #Instaswag live art; Giant 3D hashtag installation; Blending Workshop; Social Media Hub
OBJECTIVES / STRATEGY
To devise an engaging & captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage & culture.
Hijack a studio space in a high footfall area that’s populated by the target demographic and bring to life a highly visual and interactive guerilla style experiential stunt.
SOLUTION
A curated large scale theatrical experience, that took guests on a playful and interactive journey featuring a series of immersive brand experiences and multi sensory touch points.
The unexpected activation, surprised and delighted guests ensuring maximum impact and opportunity to change their perception of the brand.
The event generated significant social media buzz and produced compelling video content and photography to be used post activation to continue repositioning the brand through social, digital and marketing campaigns.
OBJECTIVES / STRATEGY
To reveal Oliver Chesire as the new face of Autograph Menswear AW15 marking the re-design of the collection. Generate press content, buzz and social media awareness of the international model's new ambassador status.
SOLUTION
Took over central London’s hottest new venue Carousel to create a VIP, red carpet experience with an edge. Split over two floors, the Wonderteam created a concrete jungle, city lights feel complete with immersive video projection and DJ set by DJ of the moment, Josh Parkinson.
OBJECTIVES / STRATEGY
Create an experience that rewards and incentivizes 300 creatives while celebrating the agencies heritage, culture and future. Partner with noted theatre company Bearded Kitten to curate an immersive and experiential experience consisting of creative workshops, group challenges and events.
SOLUTION
Created the W+KULT concept and took over an island to house the 2 day event. After arriving at the secret location, guests were met by a team of Guru's who formed different KULTS and lead them through creative challenges such as Make Your Own Mantra, KULT Initiation Eating Challenge, Build Your Effegy with the winning team being rewarded with a party thrown in their honor. During the evening's event guests bonded and inspired one another by swapping stories of their own personal experience and sharing creative content.
OBJECTIVES / STRATEGY
Create an all encompassing and exciting event with a strong brand focus. Demonstrate to Geberit's top tier clients that they remain an innovator in their field with a bright future.
Takeover an industrial space and give it a premium, VIP makeover. Fill the space with theatrical and interactive water inspired activities, whilst subtly showcasing the brand's products in an inventive and playful manner.
SOLUTION
A curated 'Water is our element' hinged experience involving show stopping entertainment alongside a series of engaging and inventive brand experiences with multi sensory touch points.
The event was a total break from the norm in the industry, leaving guests surprised and delighted from start to finish. Highlights included state of the art projection, a giant pipe inspired ice sculpture, lab bar, mist tunnels, edible mist orbs and UV water drummers!
OBJECTIVES / STRATEGY
To design and produce 'The Hub' - the temporary headquarters of The Daily in partnership with H&M for the duration of London Fashion Week.
SOLUTION
Wonderland transformed the Swedish fashion brand's Oxford Circus showroom into a stylish, sustainable and stimulating office space and sanctuary for The Daily team to produce the newspaper over the four days. A sleek, contemporary greenhouse structure took centre stage as a chill out zone and mood walls were erected for the team to pin their daily LFW inspiration.
The Hub's hashtag was posted on the global channels for both The Daily and H&M generating significant social media buzz.
As featured in Event Magazine.
OBJECTIVES / STRATEGY
Devise an experience to communicate Desperados' vision for the upcoming year to 150 of their top internal brand ambassadors from around the world, celebrate their global brand positioning and inspire the BA's to expand on sales growth.
Take an standard conference format and elevate it into an immersive multi-layered 4 day experience that brings to life the brands key passion points - authentic, wild, surprising and non-conformist.
SOLUTION
The activation featured a series of immersive brand moments that resulted in the most successful D-Day to date! Key elements that helped in exceeding the client and guests expectations were:
- Designed and built a dedicated content hub to manage all logistics from flights, hotels to registration
- Gifted guests with iPads that acted as their navigation tool throughout the 4 days and allowed them to interact with a sequence of branded augmented reality activations
- The experience began with a 2 day creative conference in London and ended in Paris with dinner on the top of the Eiffel Tower and a rave for 3,000 consumers.
- A series of wild surprise and delight moments further engaged guests - branded taxi's, urban street sports, live art battles, multiple musical performances.
- Hotel takeover to create a fully owned Desperados environment, with the decor and branding constantly changing throughout the event.
WHAT THEY THOUGHT "This will be a D Day that everyone will remember, we have set a new standard and it will be tough to beat!"
OBJECTIVES / STRATEGY
To launch YouTube sensation Zoella's Beauty products while generating awareness, buzz, content, traffic and sales.
Bring Zoella's personality to life in an offline environment through multiple touch points and mediums that will resonate with key editors, influencers, bloggers and make-up artists.
SOLUTION
Tipped as the biggest beauty launch of the year due to the blogger's army of over 6 million YouTube subscribers, unsurprisingly the entire range sold out in a just a few hours!
The 'pastel paradise' concept featured over 1000 balloons lining the high ceilings, a copper bath filled with notes from the perfume and a series of vignettes that allowed guests to experience the products in hand.
Over the course of the evening the event hashtag was posted on instagram over 15,000 times and the launch also trended on Twitter for several days.
OBJECTIVES / STRATEGY
Using art as a platform, engineer an integrated experience that’s bold, progressive and sophisticated.
SOLUTION
On behalf of Audi, Wonderland collaborated with James Turrell’s protégé, Matthew Schreiber to design and build a series of interactive LED art installations that creatively educated the target audience on the brand’s key principles, while delightfully pushing their boundaries and encouraging interaction with one another. The installation evolves and changes based on their interaction.
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We believe our industry expertise, creative-led approach and superior service will ensure your event stands out from the crowd.
Check out the Hire-it website for more information.
OBJECTIVES / STRATEGY
To produce a ground breaking event to celebrate the start of construction of The Peninsula London for The Hong Kong and Shanghai, Limited (HSH). As one of the oldest luxury hotel groups in the world HSH would like to bring together key stakeholders, VIPS and media for this significant moment, in an environment that is reflective of the attention to detail inherent to the brand.
SOLUTION
Wonderland executed a seamless, high quality service marking an important milestone with The Peninsula London. The ceremony proceeded underneath a glass marque amongst elegantly designed staging and production. With entertainment from the icon lion dancers from the Chinese Sport Federation.
OBJECTIVES / STRATEGY
Provide an appropriate platform to showcase AW16 collections for all of Arcadia's seven brands. Incorporate various digital and social elements into the event as well as a tangible takeaway for guests creating a lasting memory of the event and ultimately strengthening their affinity with the UK's largest fashion retailer.
SOLUTION
Designed a chic and contemporary modular showroom that juxtaposed the historic London venue perfectly. Highlights included an on-trend Aura Photo Booth which captured guests' naturally occurring electric field. The resulting rainbow is said to reveal a person’s aura! Guests left feeling inspired by the experience with many of them sharing their auras on social media.
Feedback from the Arcadia team was glowing and the Wonder-team are now busy working alongside the retailer on several large scale, innovative events. Watch this space.
OBJECTIVES / STRATEGY
To devise a concept to showcase New Look’s SS16 collection in an environment that immerses, informs and inspires guests. Ultimately surprise and delight guests through multiple touch points evoking emotions and further deepening their love and affinity for the brand.
SOLUTION
We transformed a blank white space in Soho into a hot house complete with giant digital ‘look book’ installation. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the SS16 collection while featuring a series of wow and social media worthy moments.
BRIEF Fox International Channels screening event, drinks reception and VIP dinner
WHERE St Martin’s Lane Hotel, London
WHO Global representatives from FOX International Channels, the global CEO, media planners and buying specialists
WHAT WE DID Transformed a studio in the hotel into a specially branded FOX International platform. Guests enjoyed a teaser clip of brand new TV series Wayward Pines and talks by four guest speakers, including author Dan Pink and a Q&A session with international director M. Night Shyamalan
WHAT THEY ATE A bespoke canapé menu of mini cheesburgers, crispy beef dumplings, Cuban coffee brownies and mini Mexican donuts; bespoke cocktails which included FOX orange Aperol Spritz, Moscow Mules and sparkling Elderflower; a VIP dinner with Asian and Cuban elements in innovative restaurant Asia de Cuba
WHAT THEY THOUGHT Massive thanks guys you really did an amazing job last night and the feedback has been all wonderful. I partied with Night until the wee hours and he kept saying how much he enjoyed it. There you go, endorsed by an Oscar winner!
OBJECTIVES / STRATEGY
To devise a concept to showcase Lacoste's SS16 collection in an environment that immerses, informs and inspires guests. Ultimately surprise and delight guests through multiple touch points evoking emotions and further deepening their love and affinity for the brand.
Engineer a one day experience that houses multiple activations: a creative conference, a series of product presentations - one for each category and a cocktail reception.
SOLUTION
We transformed a former bath house in East Village into a contemporary country club with the activation taking place over 4 floors. The integrated experience and concept allowed guests to be creatively educated on key messaging and goals surrounding the SS16 collection while featuring a series of wow and social media worthy moments. Game, set, match!
OBJECTIVES / STRATEGY
To launch Hairfinity in the UK with a bang! Design and produce a suitably exclusive 'pink carpet' event for the launch of the vitamin supplement in London with special guests and ambassadors Kim and Khloe Kardashian.
SOLUTION
Wonderland took over a three story, luxury West London venue and transformed it into a Pink Paradise. A 60m plush pink carpet lead guests from the street to the main space upstairs. More than 400 celebs, influencers and tastemakers attended the party which was opened by an army of Hairfinity models arriving in branded taxis.
Neon installations were scattered throughout the venue completing this pink euphoria for guests to party the night away to BBC Radio 1 DJ Nick Grimshaw.
A combined total of over 1000 social media posts on Instagram and Twitter.
OBJECTIVES / STRATEGY
Create a fun and engaging celebration of the launch of 'Under the Same Sun: Art from Latin America Today', the second exhibition of the Guggenheim UBS MAP Global Art Initiative.
Curate an intimate VIP viewing with a seated dining experience followed by a larger viewing and reception.
SOLUTION
Wonderland took over 120 of Guggenheim and UBS's chosen guests on a memorable journey inspired by the exhibition, combining cultural influences from both Latin America and London.
Concrete and raw industrial textures were juxtaposed with contemporary cacti and luscious botanicals as a nod towards the exhibition's Latin American roots. Guests arrived at the after-party to a rocking Latin American DJ set which transcended into a cool London vibe, demonstrating the journey the exhibition has made across the Atlantic.
OBJECTIVES / STRATEGY
Educate media on two new products and it's ingredients while furthering Kiehl's relationship with key editors. Engineer an innovative experience that creatively tells the story of the new products and reinvents the idea of what an editor event can be thus deepening editors love and affinity for the brand - #artfullymade.
SOLUTION
We created a Kiehl's laboratory that housed 5 experiences, upon arrival guests were kitted out with lab coats and googles and taken on an immersive journey through two visual storytelling tunnels via branded rickshaws, with each tunnel showcasing the new product, ingredients and benefits.
They arrived at a drive through style presentation for an indepth demonstration with Kiehl's experts. For the final stage guests were whisked backed to their arrival destination where they interacted with the press team and engaged in detailed conversation about the product and their experience.
The event generated positive feedback and excitement surrounding the product with many editors commenting on how they appreciated the unique learning experience and non-stereotypical media event format.
OBJECTIVES / STRATEGY
Develop a series of activations to help drive awareness, foot traffic and media while reinforcing the department store's positioning as an authority of style and one of the leading shopping destinations in the world.
Curate a 6 month program with the overarching concept of 'Festival of Style'. During the 6 months the festival will evolve and change featuring unique and interactive pop-up cultural experiences spanning fashion, music, art and beauty, targeting a wide reaching consumer.
SOLUTION
The campaign launched at the London store with Wonderland taking over all 8 floors to transform the environment into an indoor festival featuring a pop-up barber shop, style concierge, avant-garde braid bars and a runway show culminating with a surprise performance by Jessie Ware.
OBJECTIVES / STRATEGY
Creative an exciting environment that attracts Zendium’s target audience and encourages them to stop and spend time to learn about the products and it’s oral health benefits.
SOLUTION
Wonderland used Balance festival to introduce Zendium to London’s health conscious and fitness savvy demographic. Designing an exhibition stand that concentrates on self-care rituals. User experiences through purpose-built brushing stations with headphones playing two-minute meditation sessions encouraging users to brush and relax. The exhibition build includes product sample holders, large molecule graphics, bright branding to truly reflect the brands identity.
OBJECTIVES / STRATEGY
Inform and inspire global skincare experts, beauty bloggers and press on Body Shop’s new skin products and the benefits of their ingredients.
Engineer a multi-faceted experience with three key phases enabling guests to be creatively educated on the products while creating a series of in-depth moments allowing for maximum engagement and testing of the new products.
SOLUTION
The WonderTeam transformed a blank white space into an immersive 3 tiered Body Shop haven - Skin, Spa & Scent.
Highlights included an oil projection room, perfume bottle installation, a laboratory style presentation and a huge attention grabbing copper oil installation.
Guests were very much able to experience the products first hand and the event attracted personnel from key editorials such as Women’s Health and Tatler.
OBJECTIVES / STRATEGY
Wonderland were commissioned by Unicef to design and produce their annual spook-tacular Halloween ball raising money for Syria's lost children. Work with Unicef's key ambassadors including Jemima Khan to educate guests on their mission through multiple touch points and mediums.
SOLUTION
One Mayfair was dramatically transformed into a mystical enchanted forest. Guests made their way through life size towering trees to discover autumnal leaves covering the floors, woodland bars, a foraging feast table arrangement, roaming forest creatures and much more.
Performances by Tinie Tempah, Bryan Adams and Suki Waterhouse kept guests entertained during dinner after which they were escorted down a human size rabbit hole to a decadent after party in the venue’s basement.
UNICEF's most successful Halloween Ball to date! The evening raised a record breaking £1,000,000.00.
OBJECTIVES / STRATEGY
Engineer an integrated experience to launch and introduce five new single malts to US media, influencers and high-end Single Malt Whiskey drinkers.
Utilize experiential theater and take the written stories of the malts off the page and bring them to life – literally. We’ll design and build 8 scenes that immerses guests into the heart of the brand history so they can discover and experience the malts first hand, while providing them with a truly unique and unexpected but educational experience.
Leverage the activation and set build to shoot branded content on-site for post event amplification and to drive awareness surrounding the regional events and wider reaching consumers.
SOLUTION
Over 300 guests attended, including key lifestyle and trade media from Details, Cool Hunting, Time Inc, NY Mag, Forbes, Esquire, Wired, WSJ and Men’s Fitness, in additional to targeted whiskey drinkers.
2,250 drams of whiskey tasted.
68 press features to date, totaling over 200M impressions and counting.
15M likes on Instagram within a few hours of the event going live.
Ultimately, a breakthrough experience for the spirits industry in the US!
“I have been to a lot of events in NY, but this is by far one of my favorites. What a bad ass event!” “The innovative and immersive experience of the event really brought the malts to life in a whole new way. The history, the language, the costumes, the actors – just fantastic.” DETAILS, William Pelkey
OBJECTIVES / STRATEGY
Design and produce an event that showcases Topshop and Topman’s SS15 collection, highlighting keys trends, patterns and colors.
Use the seasonal nature of the event to create a unique and inspiring environment, truly immersing the guests into the collection and brand while creating set pieces that are Instagram worthy!
SOLUTION
Over 400 editors, bloggers and stylists attended, many commenting on how they loved the sensory and interactive Botanical Garden concept.
In addition, guests shared their favourite items via personal and publication Twitter and Instagram handles.
OBJECTIVES / STRATEGY
Educate key industry figures from the world of advertising and media on how Bill Gates’ newly launched Branded Entertainment Network is integrating and embedding brands into the biggest Film, TV and Digital series in Entertainment.
Bring to life BEN’s key success stories to date by devising an experience that completely embeds guests into series of immersive environments by replicating iconic scenes from Orange Is The New Black, Ray Donovan, The Newsroom and Transformers
SOLUTION
We fused experiential theatre with state of the art technology to showcase the capabilities of BEN, reinforcing their position as a leader in brand integration via a creative and playful format.
Mindy Mcknight and Devon Supertramp - Two of the biggest digital and Youtube superstars attended the event and generated social buzz and conversation.
Ultimately, the activation resulted in driving
maximum brand awareness, engagement and sales leads.
OBJECTIVES / STRATEGY
Relaunch Harvey Nichols Menswear floor, reinforcing its fashion authority as a leading Menswear destination.
Enhance and amplify brand perception and messaging through relatable touch points and cultural verticals.
SOLUTION
Wonderland created the #GreatMen experience taking guests on a sensorial journey, immersing them into the stunning new interiors and lifestyle offerings. The Menswear floor was meticulously programmed with a series of interactive vignettes showcasing the new features of the destination such as the Hypebeast pop-up, Wallpaper magazine designed bar and kitchen, and the AONO barbershop.
London’s fashion elite descended on the HN flagship store and partied the night away to a DJ set by Jamie XX, while Harvey Nichols documented the whole experience live via Snapchat.
OBJECTIVES / STRATEGY
To create an environment to showcase the SS18 Menswear and Womenswear collection. The space will provide a backdrop that immerses and informs targeted guests about the anticipated collection featuring the seasons must haves. Featuring strong colour, pattern, print and Miami trend inspirations.
SOLUTION
Wonderland transformed the Sanderson Hotel Spa into the luxury SS18 destination. Displaying metallic gold accents with contrasting monochrome tones that blended perfectly against bold prints and graphics throughout the blank canvas space. Luxurious gold palms interspersed with rich green foliage were featured styling throughout the space. Bold canvas illustrations displayed amongst the collection completed the Miami beach look.
OBJECTIVES / STRATEGY
To showcase British retailer Matalan’s AW17 collection of menswear, womenswear, kidswear, homeware & accessories. To ensure a consistent visual brand identity through multiple touch points for 200 press and media guests.
SOLUTION
Wonderland took over two floors at blank canvas venue 41 Conduit Street and creatively leveraged off of Matalan's latest Paris-centered campaign. We designed and produced a chic Parisian style café serving French nibbles and refreshments throughout the day. Guests were invited to comment on the collections with a love padlock and attach to the wall inspired by Pont de L’Archevêché!
OBJECTIVES / STRATEGY
Wonderland were enlisted to deliver Christmas in July at Somerset House for 2018. Providing a fresh and modern set for all their designer brands in womenswear, occasion wear, lingerie, swimwear, accessories, beauty, menswear, kids and homeware all under one roof.
SOLUTION
We delivered a design-led set build at the iconic Somerset House in London. Bringing to life Debenhams Christmas showcase for 2018. Each room was designed to enhance the product categories. Kids clothing was displayed in crafted wooden ghettos, womenswear brought to life with the glitz and glam or podiums. Guests were invited to a VR experience to design their own Christmas inspired make up look.
Women for Women International works with socially-excluded female survivors of war in some of the world's most dangerous places: Afghanistan, South Sudan, Nigeria, Democratic Republic of Congo, Rwanda, Kosovo and Iraq. Where extremism and conflict take root, the livelihoods, freedom and security of individuals suffer - and it is women and children who bear the brunt. Yet when given the tools, resources and knowledge to access livelihoods and protect their rights, women can literally transform their families, communities – and ultimately their nations.
This is why Wonderland supports the launch of Women for Women's latest campaign: #SheInspiresMe