A Weekend of Luxe Beauty and Insta ServesBeauty pop-up event to celelbrate the launch of Saie Beauty products onto Cult Beautys online shopping website. Collaboration between both beauty brands as Wonderland craeted a Soft Serve Parlour as well as merchandise and beauty shop. Many influencers, celebrities and press attended. Featuring doja cat and sBeauty pop-up event to celelbrate the launch of Saie Beauty products onto Cult Beautys online shopping website. Collaboration between both beauty brands as Wonderland craeted a Soft Serve Parlour as well as merchandise and beauty shop. Many influencers, celebrities and press attended. Featuring doja cat and sza.za.

Client: Cult Beauty/Saie

Wonderland created a fully branded immersive space to celebrate the collaboration of Cult Beauty and Saie, bringing to life a super luxe soft serve Ice Cream Parlour aesthetic featuring Saie’s hero products. Our central Soho Beauty Pop Up offered signature Instagrammable soft serve ice creams, alongside makeup artists for on-site trials to assist guests with shade matching and plenty of opportunities for guests to share branded content across social media platforms.

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