As part of JD's traditional Christmas activation schedule, JD aims to maintain a disruptive present throughout the UK in the weekends leading up to Christmas. This year, in keeping with the brand's "Family" campaign, we built a unique photobooth, disguised as a house, complete with its own Christmas tree and customisable sound system, here patrons can take pictures on the sofa, using the custom-made TV and unit. Appearing in 6 key cities throughout the United Kingdom and Ireland over a period of 6 weeks, this unit is not only striking but modular for transportation.