Wonderland and icon of the internet Mr. Beast collaborated on a Willy Wonka-style giveaway event outside the Sydney Opera House to promote the relaunch of Feastables in Australia. The event featured a giant bank vault filled with 10 cars, and attendees participated in interactive challenges to win keys to the vault. Social media integration and professional videography helped engage the 4,500 Gen Z audience and maximise brand visibility for Feastables.